Effective Date: January 1, 2025

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EDITH ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services. By using our services, you agree to the practices described in this policy.

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1. Information We Collect

We collect the following types of information when you use our services:

• Personal Information: Name, email address, phone number, personal photographs and other identifying details provided during sign-up.
• Preferences and Shopping Data: Your style preferences, clothing sizes, and shopping history to provide personalized recommendations.
• Technical Information: IP address, browser type, and usage data to enhance user experience and service performance.

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2. How We Use Your Information

We use your information to:

• Provide personalized styling recommendations.
• Create and maintain your personal online boutique.
• Improve our services and user experience.
• Communicate with you about our services, updates, and support inquiries.

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3. Data Sharing and Disclosure

We do not sell your personal information to third-party services. Additionally, we do not use your data to advertise products to you. Your information is only shared under the following circumstances:

• With your consent.
• With trusted service providers who assist in operating our services (e.g., hosting, data analytics) under strict confidentiality agreements.
• When required by law or to protect our legal rights.

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4. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, or alteration. However, no method of transmission over the internet or electronic storage is 100% secure.

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5. Your Choices and Rights

You have the right to:

• Access, update, or delete your personal information.
• Opt-out of non-essential communications.
• Request a copy of the data we hold about you.

To exercise these rights, please contact us at support@myedith.com.

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6. Cookies and Tracking Technologies

We may use cookies and similar tracking technologies to improve your experience and analyze website performance. You can manage cookie preferences through your browser settings.

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7. Third-Party Links

Our service may contain links to third-party websites. We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies.

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8. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices. We will notify you of significant changes by updating the "Effective Date" above or via email notification.

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9. Contact Us

If you have any questions about this Privacy Policy, please contact us at support@myedith.com.