Founded by Audrey Rumsby (celebrity stylist) and Lin Su (ex-Amazon/Yahoo! tech pioneer), EDITH reimagines fashion as a force for good—prioritizing body positivity, sustainable practices, and algorithm-free shopping.

From Theater to Tech: A Mission to Transform Fashion

Audrey spent decades styling actors for stages like the Royal Shakespeare Company and Hollywood red carpets. Frustrated by fast fashion’s one-size-fits-none approach, she dreamed of bringing theater’s bespoke precision to everyday wardrobes—clothes that celebrate all body types, cultures, and life transitions (post-pregnancy, menopause, career shifts).

Lin, a trailblazer in e-commerce and targeting algorithms, built the systems powering today’s ad-driven shopping culture. But witnessing their toll—overconsumption, style insecurity, and environmental harm—she pivoted her skills to create an antidote to the very systems she engineered.

Building a New System: Where Ethics Meet Innovation

Together, Audrey and Lin fused human-first styling with privacy-first tech to create EDITH:

• Body-Positive Expertise: Curated solutions for postpartum, aging, and underrepresented body types.

• Sustainable Fashion Advocacy: Partnering with ethical brands to reduce waste and greenwashing.

• Ad-Free Experience: No tracking cookies, trend-chasing, or algorithmic manipulation.

Fast fashion taught us to expect instant, disposable wardrobes. EDITH invites you to experience something more meaningful—garments that arrive with intention, made locally with your exact specifications in mind.

Our pioneering members tell us the anticipation becomes part of the joy—knowing your choices are creating ripples of positive change throughout the fashion ecosystem while ensuring what arrives fits perfectly the first time.

This isn't just slower fashion. It's smarter fashion. And we're just getting started.

More Than a Platform—A Movement

EDITH tackles fashion’s mental health crisis, offering stress-free shopping that empowers confidence, not comparison. For businesses, we provide DEI-aligned corporate styling to foster workplace belonging.